Privacy Policy

1. Introduction

Shark Motorcycles Ltd (“we”, “us”, “our”) is committed to protecting your privacy under UK GDPR. This policy describes how we collect, use, store, and share your personal data when you use our website or contact us.
 

2. Data Controller

Shark Motorcycles Ltd
Unit 6–7, Imperial Business Centre, Mortimer Road, Hereford, HR4 9SP
Phone: 01432 376767 · Email: info@sharkmotorcycles.co.uk
Founded 2001, we’re Hereford’s go-to for custom bikes, MOTs, service & AJS sales
 

3. Personal Data We Collect

• Contact form entries & enquiries: name, phone, email, vehicle details, message content

• Communication records: details from phone calls or email correspondence

• Website analytics: anonymised IP, browser/device data, pages viewed, session duration via essential & performance cookies
   

4. How We Use Your Data

We use your data to:

• Respond to enquiries and schedule services—MOTs, servicing, repairs, tyre fitting, diagnostics, custom builds

• Sell new and used bikes (including authorised AJS models) and accessories

• Provide quotations, booking confirmations, and follow-up communications

• Analyse anonymised data to improve our website and services

• Meet legal, accounting, and warranty obligations

5. Legal Basis for Processing

• Contractual necessity: to organise and deliver your requested services or sales

• Legitimate interests: to manage and expand our business and website

• Consent: where explicitly provided for communications

• Legal obligations: for statutory record retention and audit

6. Data Sharing

We do not sell or rent your data. We may share it with:

• Service providers (e.g., web hosting, email platforms, CRM systems) as processors

• Legal/regulatory authorities, if required by law

7. Cookies & Tracking

• Essential cookies: support forms and navigation

• Performance cookies: anonymised usage tracking (e.g., Google Analytics)
  No advertising or profiling cookies are used

8. Data Retention

• Service and enquiry records: retained for up to 7 years for legal compliance

• Analytics logs: session data deleted after 24 months; aggregated analytics retained as needed

9. Your Rights

Under UK GDPR, you have the right to:

• Access, correct, restrict, delete, or port your personal data

• Withdraw consent or object to processing
  To exercise your rights, contact us via phone or email. You may also complain to the ICO.

10. Security

We use SSL encryption, secure hosting, access controls, and staff training. While we use industry best practices, no system is completely impervious.

11. International Transfers

All personal data is processed and stored within the UK—no overseas transfers occur.

12. Updates to This Policy

We may update this policy occasionally. The "Effective Date" will reflect any changes. Continued use of our website constitutes acceptance.